Erik Qualman, who gained global recognition for his Socialnomics video, has released a new video with some amazing statistics about the impact mobile is having on our world.
Most businesses are completely unaware that sending a URL inside a SMS, aka a mobile text message, is patented. Not all SMS providers have acquired a license to protect your business from a lawsuit.
We’re living in a multiscreen world. Consumers now move between various screens throughout the day. They start on smartphones, advance to the PC and perhaps finish tasks on tablets. They watch TV and search on what they’re seeing. They go back to their smartphones the next day and the process continues.
QR Codes are becoming more prevalent and can be found on anything from billboards to flyers. When scanned by a QR reader on your mobile phone, it can help consumers find more information and even help them complete a call-to-action.
SMS is sometimes overlooked, but it remains one of the most powerful marketing techniques: just about every phone can accept text messages. Not convinced? Consider: 99% of all text messages are read, 90% of text messages are read within 3 minutes of receipt...
What are some of the trends ? Mobile entertains us. Mobile complements other media. Mobile is the ultimate shopping companion. Mobile is local: 1 out of 3 mobile searches has local intent; 95% of smartphone users have looked for local business information and 61% of users called while 59% visited that local business after searching...