Search engine optimization (SEO) refers to any effort to attempt to get your website into the top rankings of Google and other search engine listings for specific keyword phrases. And any traffic from your SEO efforts is free. Who wouldn’t want free traffic? Right.
The only problem is that no one knows exactly how the search engines decide who will get the top ranking for keywords. There is a lot of bad information out there and any expert who will tell you they know the algorithm or guarantees a top spot are not being truthful.
However, there are proven techniques that can help. Some may require a significant investment of time or money upfront but once you get it setup then it only requires minimal adjustments. Overall SEO delivers a long-term return on investment (ROI) given the repeat exposure and the minimal cost to get a lot more.
Some of the challenges people face when attempting SEO themselves is:
- Often Google does not know their website exists.
- Even if Google knows about their website, it doesn’t show up in the search engine listings.
- If their website shows up on a search engine results page (SERP), it is not the one the site owner would prefer.
- Theoretically if Google would listen to site owners and list their website for their chosen keyword, the chosen keyword is rarely the best money making term.
At Universalbite, we believe in transparency and will make every effort to explain what we are doing and why. We perform both on-page and off-page optimization. We do not make any guarantees due to seasonal variations, natural fluctuations and on-going shifts in search algorithms but results do become more stable as we build a better online presence for you.
Search engine optimization is a cost effective method of generating targeted traffic and should be considered as part of an overall marketing and advertising plan.