Why is Mobile Marketing Important for Restaurants?
Restaurants around the world are quickly realizing that if their websites aren’t compatible with mobile phones they’re in trouble. Customers need to be able to get information and find your business … wherever they are, whenever they need your service.
Here are a few of the ways restaurants can use mobile marketing:
- Create mobile websites with easy to navigate menus, features such as 1-tap-to-call and map with Google integration for easy access.
- Build an SMS list and blast coupons for instant-foot traffic.
- Offer scannable QR codes with mobile coupons.
Mobile Coupons for Restaurants
The redemption rate of mobile coupons is nearly 20% higher than printed internet coupons, roughly 10x greater than mail or newspaper distributed coupons and at a fraction of the cost. Mobile promotions can do more than just increase sales for your business, they can also create more meaningful, lasting relationships with your customers.
Timing your mobile coupon allows you to catch them on-the-go and create a sense of urgency. For instance, if you want your customers to grab a burger today at lunch, you should send mobile coupons at around 10:00 a.m. – right when their stomachs are starting to growl. And to add a sense of immediacy, the coupon should expire after lunchtime.
Discover what mobile marketing can do for your restaurant.
Contact us to find out how your restaurant can develop a local marketing plan that incorporates mobile marketing.