As Google works to improve its mobile product, the company says its redesigned ads in Google Maps will increase click-through rates (CTR) by 100%. The changes will begin rolling out for all users Friday.
Some of the new features in the search results are larger and more clickable buttons to place calls or find directions. Websites will load within maps, rather than launching a separate browser page.
Google is also launching a blue hyperlocal marker, showing your distance from nearby businesses.
Google Maps is an important opportunity for advertisers, because 94% of smartphone users search for local business information. Of those searchers, 90% make decisions based on the results.
Do you search for nearby businesses within maps? Let us know if these changes sound like improvements for your usage.