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What is a QR Code & Why Do Businesses Need One?

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QR Codes are becoming more prevalent and can be found on anything from billboards to flyers to web pages to T-shirts – and recently I even found one on a grape bag. When scanned by a QR reader on your mobile phone, it can help consumers find more information and even help them complete a call-to-action.

If you’re unsure about QR codes, here is a quick introduction.

What are QR Codes?

They come to us from Japan where they are very common. QR is short for Quick Response and they can be read quickly by a cell phone. They are used to take a piece of information from a transitory media and put it in to your cell phone. Once it is in your mobile phone, it may give you details about that business e.g. allowing users to search for nearby locations, or show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet.

The reason why they are more useful than a standard barcode is that they can store much more data including url links, geo coordinates and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, smart phones can scan them. The full Wikipedia description is here.

How does the cell phone read the code?

The cell phone needs a QR code reader. It takes literally 1 minute for someone with an iPhone or Android phone to find and install the reader.

How could you use a QR code in your marketing?

Your business, no matter how small or large, could use QR codes in a number of ways. You might put one next to every product on your website containing all the product details, the number to call and the URL link to the page. You could add one to your business card containing your contact details.

Add them to any print advertising, flyers, posters, invites, TV ads and more containing:

Product details
Contact details
Offer details
Event details
Competition details
A coupon
Twitter, Facebook, MySpace IDs
A link to your YouTube video

Need more ideas specific for your company? Contact us by scanning the QR code in this article (or email us) and we can help. Remember to ask us about Dynamic QR Codes.

  1. June 9, 2012

    Michael Reid

    Dynamic QR codes sound interesting. What are they?

    • June 11, 2012


      QR codes are often printed on flyers or on business cards or used in ads which means that if you want to change the information in it then you would need to re-print or wait for your next ad. Dynamic QR codes allow you to change your QR code information without reprinting.

      If you’re using QR codes, give us a call and we’ll setup a dynamic QR code for you.

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