Fast Company posted an interesting article called Is Your Doctor Drunk on Facebook?, which prompted me to put together this article on online reputation management.
In the article, privacy concerns were raised about nurses posting photos of William Wells who later died. And doctors posting photos of themselves intoxicated.
We’ve all seen and heard stories of employees posting negative comments about their boss, the company or brand. Even if the comments are not true, the damage is already done.
Who Might Be Searching for Information?
The most common groups who will be turning to a search engine to learn more about you are:
- Business partners
- Stock holders
- Prospective employers
- Personal contacts
What Results Will People Find if They Search on Your Name or Business Name?
If you have a limited amount of information online, then chances are any negative news will appear in the top 10 search results. And if someone sees a sensational or negative result, they will be much more likely to click on the negative versus the positive. Even if you don’t have a negative listing, how many of the results are relevant and within your control?
Not managing your online reputation leaves you vulnerable to prospective customers, clients or employees searching for information on you or your company and them finding some surprising results.
So, what is being said about you? And what are you going to do to manage it?