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How Big Businesses Use Colors to Affect Your Emotions

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How important is a logo? If you’ve ever wondered if something like colour selection is important then this infographic will help. There are very specific facts to how, why, and when logos impact people.

Here are some fascinating stats from the study:

  • We start to associate logos with products as early as 3 years old (though some studies suggest even earlier for prevalent products).
  • In fact, 2/3 children 2-3 years old can properly match logos with products.
  • A surprising number of popular logos were created for free by company founders, stock artists, and even students.

See the full infographic here:

logo-infographic

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