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How to Increase Twitter Engagement

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Quick Sprout’s latest infographic provides some great insights on how to increase our twitter engagement by understanding a few of the consumer behavior trends.


Key takeaways from the infographic:

  • Twitter has 555 million users
  • 115 million users actively participate on Twitter
  • There are 5700 Tweets per second
  • 75% of businesses are on Twitter
  • 33% of Twitter users follow a brand
  • 79% of Twitter users are more likely to recommend brands they follow
  • 50% of shoppers made purchases based on recommendations found through a social network
  • Asking followers to retweet has a 4x higher retweet rate
  • For every 100 users you follow, 31 will follow you back
  • Followers are 72% more likely to buy from you
  • 73% of followers want updates on future products
  • 61% of followers want to offer ideas and feedback, so start engaging with them
  • Offering your followers a special promotion offer increases the likelihood of them purchasing by 349%

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