So you have a Facebook page for your business, you’ve built up an audience and you’ve created posts but nothing is happening. Where are all the likes, comments and shares? If this sounds familiar then this helpful inforgraphic from PostRocket may be exactly what you’re looking for.
One of the major factors for getting engagement is to get into a user’s News Feed. ComScore reports that 40% of the time spent on Facebook is in the News Feed — and only 12% is spent on profile and brand pages. So how does Facebook decide if and where your content will be displayed in a user’s News Feed?
PostRocket created the infographic below in a very easy-to-understand, non-mathy way … with Batman-themed examples. Read through to better understand exactly what factors are taken into consideration and how EdgeRank impacts the content you post to your Facebook Page.