Knowing when your audience is listening to your social networks allows you to maximize the exposure you can achieve from sharing your content. And while you can find a lot of data about when is the best time to post, one of the most trusted sources is Dan Zarrella.
The content in the infographic below is also available as a webinar but the following provides a brilliant overview of what is covered. All of the data is presented in Eastern Standard Time (EST) unless otherwise noted.
Not only is it important to share content through your social networks but it also to monitor your engagement levels to ensure you’re providing the right content, in the right context at the right time. If you’re just starting out, then the timings in this infographic can serve as a good starting point until you have enough data to customize the timings for your specific audience.
- 5PM Eastern Time is the best time to tweet.
- The best tweeting frequency is 1 to 4 tweets per hour.
- Saturday is the best day to share content on Facebook.
- Noon Eastern Time is the best time of the day to share content on Facebook.
- The best sharing frequency on Facebook is .5 posts per day.
Note: Dan Zarrella, HubSpot’s Social Media Scientist, has been conducting research for over 2 years on the best days and times to Tweet, blog, email, update Facebook and more. This content was delivered in 2011 but I believe it is still relevant and a good starting point for businesses who do not have their own data.